Upstream Strategic Marketer

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Job Summary

Responsible for the development of upstream marketing strategic plans and support for specific marketing plans and the tactical execution of activities for specific market segments or products to establish, enhance or distinguish placement within the competitive arena.


  • Marketing representative and voice of the customer with early product development with core R&D; understand relative priorities for the development of new products and product enhancements by defining customer needs and working with internal customers.
  • Assist in developing, recommending and implementing sales and marketing programs and materials.
  • Understand strategic and financial implications of project(s) / product(s) on the overall budget.
  • Demonstrate knowledge and understanding of customer needs and industry dynamics to assigned product(s) / project(s).